“Heat, chemicals & styling have left my hair weak and snapping.”

Breakage is the #1 reason Black women struggle to retain length.

Here’s what’s really happening to your hair…

Hair breakage doesn’t start at the ends - it begins deep inside the strand. For Black women, hair is naturally more prone to breakage because:

⬤ Fewer cuticle layers → less protection for the inner cortex
⬤ Raised cuticle structure → strands lose strength and flexibility faster
⬤ Coily growth pattern → natural oils struggle to travel down the hair shaft, leaving ends fragile

When the hair fibre weekens, it leads to:

❌ Strands snapping mid-length
❌Rough, brittle ends
❌Visible thinning despite healthy growth at the root
❌ Struggling to retain length

And when made worse by:

Thousands of Black Women Trust Us:

From Brittle, Snapping Strands to Strong, Smooth, Resilient Hair

Find out how Black women across the UK & Europe finally stopped breakage, improved elasticity, restored softness, and protected their ends - without silicones, mineral oils, or harsh chemicals.

What Our Customers Say

After years of struggling with breakage from my relaxed hair, discovering these products has been a game-changer. My hair feels incredibly soft and healthy for the first time in ages.

Verified Buyer

Moisture Retention Leave In Cream

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My hair is full of moisture and soft, easier to manage and 70% less breakage. I absolutely love these products and this has been my highlight purchase of 2023.

Nadine D

Verified Buyer

Super Seed Oil

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I thoroughly recommend them enough they are amazing your hair is so silky and smooth and hardly any breakage. All I need to say is this a must buy NO EXCUSES!!

Harriet P

Verified Buyer

Maximum Moisture Hair Mist

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It’s Finally Possible To Strengthen Fragile Strands, Lock in Moisture, And Stop Breakage From the Inside Out

You Do NOT Need Harsh Protein Treatments Or Heavy Oils

Our trichologist-developed formulations combine hydration, nourishment, and protection to reduce breakage and restore elasticity - helping you retain the length you grow. Here’s what to expect on your breakage repair journey: