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Stop Breakage from holding hair back. Targeted support to reduce breakage and split ends for stornger, healither-looking hair.

IS YOUR HAIR BREAKING?

Why Does Hair Breakage Happen?

Hair breakage happens when the hair's protective outer layer, known as the cuticle, becomes damaged or worn down. Repeated heat styling, colouring, chemical treatments, friction and tension can weaken the hair fibre, making strands more vulnerable to dryness, splitting and snapping. Over time, this can lead to shorter broken hairs, split ends, increased frizz and difficulty retaining length. Recognising these early signs can help you adjust your routine and protect your hair before further damage occurs.

More Broken Hairs
More Broken Hairs

Short, broken strands around the hairline, crown, or throughout the lengths can be a sign that the hair shaft has become weakened and is snapping before it reaches its natural length.

Split Ends
Split Ends

Split ends occur when the protective outer layer of the hair becomes damaged and the strand begins to separate at the tip. Without addressing ongoing damage, splits can travel further up the hair shaft.

Dry, Brittle Strands
Dry, Brittle Strands

Hair that feels rough, dry, or brittle is more vulnerable to snapping. Repeated heat, chemical treatments, and environmental exposure can affect the hair’s ability to retain moisture and leave strands weaker.

Excessive Frizz
Excessive Frizz

Persistent frizz can occur when the hair’s outer cuticle becomes raised or damaged, allowing the strand to lose moisture and creating a rougher, less smooth appearance.

Difficulty Retaining Length
Difficulty Retaining Length

If your hair seems to grow but never gets longer, ongoing breakage may be preventing you from retaining the length you’ve gained. Protecting fragile strands can help reduce breakage and improve length retention over time.

WHY IS YOUR HAIR BREAKING?

Noticeable Breakage? Take Action Early

Several everyday factors can contribute to hair breakage and gradually weaken the hair fibre, leaving strands more vulnerable to snapping and splitting. Over time, repeated stress can affect the strength, texture, and overall appearance of your hair, making it harder to maintain healthy-looking lengths. Identifying what may be putting your hair under stress is an important first step towards protecting your strands, reducing further damage, and supporting stronger, healthier-looking hair.

Heat & Styling Damage

Frequent use of straighteners, curling tools, blow dryers, and high heat can weaken the hair shaft and make strands more prone to breakage.

Colour & Chemical Treatments

Bleaching, colouring, relaxing, and other chemical treatments can affect the hair's structure, leaving strands dry, fragile, and more vulnerable to damage.

Tight Hairstyles

Repeated tension from tight ponytails, buns, braids, extensions, and other styles can place stress on the hair and contribute to breakage.

Dryness & Lack of Moisture

Hair that lacks moisture can become brittle, rough, and more likely to snap during brushing, styling, or everyday wear.

Friction & Everyday Damage

Pillowcases, towels, brushing, detangling, and repeated manipulation can create friction that gradually weakens fragile strands.

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A NEW STANDARD

Hair breakage can build up over time, but a consistent routine can help protect fragile strands from everyday damage. Our targeted hair support is designed to care for dry, damaged strands, reduce the appearance of breakage, and support stronger, healthier-looking hair over time.

Daily Moisture Kit
BEST VALUE LIMITED

Daily Moisture Kit

★★★★★ (21) Reviews

Prevents dryness, breakage & split ends
Revives dull, lifeless hair
Hydrates dry, thirsty hair fast
Softens and smooths strands
£51.25 £56.39
Buy now, pay later — from /mo
Klarna
Clearpay
One-time purchases only Please note, Klarna and Clearpay are not available on subscription purchases.

Why choose this

Non-invasive

Non-invasive treatment

Easy daily

Easy daily routine

Science-backed

Science-backed ingredients

Designed to

Designed to support hair breakage

How to Use

Moisturise the Strands

Step 01

Moisturise the Strands

Gently coat strands with the Moisture Retention Leave-In Cream. Distribute evenly for full coverage.

Seal and Nourish

Step 02

Seal and Nourish

Warm a few drops of Super Seed Oil in your hands and apply to the scalp and hair, focusing on roots and ends.

Hydrate

Step 03

Hydrate

Shake the Maximum Moisture Hair Mist onto your hair and scalp to refresh moisture throughout the day.