"I’ve tried everything, but my hair still feels dry and brittle…”

Over Half of Black Women Say Dryness Is on of their Biggest Hair Challenges

Here’s what’s really happening to your hair…

To understand why hair gets damaged an dehydrated we first need to understand the anatomy of hair starting with the cuticles. Think of cuticles as tiny protective scales that lie along the outer layer of each hair strand. In Afro hair, these scales are often slightly raised and fewer in number, which means moisture can escape more easily

Why Afro Hair Gets Dry More Easily

• ⬤ Cuticle layers: Afro hair has fewer cuticle layers compared to other hair types. Think of cuticles as the tiny “tiles” that protect the hair shaft. With fewer tiles, it’s harder to lock in moisture.
• ⬤ Raised cuticles: The cuticles are often slightly lifted, which allows water to escape more quickly.
• ⬤ Coily structure: Because Afro hair grows in tight curls and coils, natural oils from the scalp can’t easily travel down the strand. This leaves the lengths and ends more prone to drynes

This can cause the following;

• ❌ Hair feels rough and brittle
• ❌Breakage and split ends
• ❌Curls that look dull and lifeless
• ❌ Moisture slipping away as quickly as you add it

It’s Finally Possible To Repair The Hair Cuticle, Restore Moisture Balance, And Lock In Hydration For Lasting Softness & Shine

You Do NOT Need Heavy Oils Or Silicones

Our moisturising formulations are designed to deeply hydrate strands, strengthen the cuticle barrier, and restore your hair’s natural elasticity and definition.

Layering Hydration the Right Way

Afro hair tends to lose moisture quickly, so applying products in the right order helps lock hydration deep into the strand. The LCO system (Liquid, Cream, Oil) is a proven approach:

• And when made worse by:

• ✅ Liquid (L) – Begin with water or a water-based mist to hydrate the strand. Nylah’s Maximum Moisture Hair Spray delivers instant hydration, with humectants like glycerin that attract and bind water to the hair fibre.
• ✅ Cream (C) – Follow with a rich cream to condition and smooth the cuticle. Nylah’s Moisture Retention Leave-In Cream softens, detangles, and layers hydration into the cortex of the hair so it’s not lost as quickly.
• ✅Oil (O) – Finish with a lightweight oil to seal in all that moisture. Nylah’s Super Seed Hair Oil forms a breathable shield that helps slow water loss, boosting shine and elasticity without heaviness.