Hi im Kam, founder and CEO. Nylah the brand, was inspired by Nylah my daughter, and my desire to ensure that she felt included, in a world, that often celebrated a standard of beauty, not inclusive of textured hair.
I wanted my daughter to know, from her earliest memory, that she, with her lovely brown skin, soft kinky hair and pronounced African features, was also, the very definition of beautiful.
In my family, Feeling intrinsically beautiful during childhood was something that four ( perhaps More) generations of women had not truly experienced, and I desperately wanted to end this cycle. I did not want my daughter to undergo the damaging ( both physical and Psychological ) processes of trying to conform and adhere to societies, liner and limited standards of beauty.
However choosing a product that would work WITH my daughters hair and promote IT'S beauty presented two distinctive challenges. The first being that my daughters eczema meant that she was highly sensitive to a lot of ingridiant's. This left me struggling to find something that was suitable for her sensitive scalp and skin.
Many of the shampoos and conditioning products available in the uk were not hypo-allergenic and had no scientific function or in terms of the way the formulation worked. Conversely the hair care products traditionally marketed towards women with afro textured were designed to alter the curl pattern of afro hair types and contained harsh ingredient including, harsh sulphate and parabens which not only served to further damage an already fragile hair type. They also contained toxic ingredients linked to many health concerns and would aggravate her sensitive skin
I needed a high performance product that would bridge the gap in the market between good science and home made natural hair care, something was gentle enough for my daughters sensitive skin yet effective enough to deliver amazing results.
It was at this point, in 2013 that I decided that I would be the solution my daughter needed - and In that decision, Nylah the brand was formed.
So, what started as an expression of love for my daughter, transpired into the expression of love and adoration i have for you, my beautiful, textured hair sisters!
Nylah, the brand is my way of saying, i love you and you are beautiful sis, your beauty is ecohed in your hair, every curl, every kink and every coil 🧡